Digital camera superstore launches free photography tutorial videos

Adorama, the New York City-based photography retailer and online superstore, has announced the launch of its new online video channel, AdoramaTV. The channel offers a weekly series of free educational videos, hosted by professional photographer, Mark Wallace.

The AdoramaTV channel will include four new shows a week: “Product Reviews” provides buying advice on cameras and camcorders as well as accessories such as tripods, lighting, cases, and other gear. Once a week, Product Reviews will also examine camera-related iPhone and/or iPad apps. “How’d They Do That” features interviews in which professional photographers and videographers (or the host himself) share tips and techniques for shooting like a pro. “Digital Photography One on On,” answers viewers questions on digital still photography–recent episodes include explanations of depth of field (featured in the video above), aperture values, and white balance, for example. Finally, the “Behind the Scenes” show provides further photography and video instruction by giving viewers a backstage peek at the creation of AdoramaTV segments.

The shows will include episodes that range from basics for new photographers, to intermediate level shows and even advanced topics for professional shooters.  Wallace is a good host–he’s had experience teaching photography workshops and hosted his own online video series before hooking up with Adorama, so he’s adept at communicating photography techniques clearly and concisely. As of this writing, there are 14 shows available on the channel, and Adorama plans to add four new videos each week.

Check out the tutorials at the Adorama Learning Center or the AdoramaTV YouTube Channel.




Janice Chen

Janice got her hands on a Nikon Coolpix 900 back in 1998 and has been a digital camera enthusiast ever since. Janice Chen has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Topic Filter: Commercial / Landscape / Portrait / Stock / What's Hot

Related Tutorials


Martin Lawrence

After many years as a keen amateur photographer, I decided to start a small landscape photography business called Lakescenes which I ran alongside my main job as an IT Manager. As business increased, I found myself working long, but rewarding, hours just to keep up […]

Read More

Rob Sheppard

Rob Sheppard is a naturalist, nature photographer and videographer who says his favorite location is the one he is in at any time. He is the author/photographer of over 40 books, as well as a well-known speaker and workshop leader, and a Fellow with the […]

Read More

Gary Hart

Gary Hart has photographed California’s natural beauty for over 30 years. Gary’s photos and writing have appeared in many publications, most recently Outdoor Photographer and Sierra Heritage magazines. You’ll also find his images in greeting cards, postcards, calendars, and many galleries and private collections throughout the world.

Read More

Jaroslav Wieczorkiewicz

Originally from Poland, based in London UK, Jaroslav has background in Fine Arts, degree in Architecture, and wide array of experience. Being an Architect taught him how to be resourceful and to solve complex problems with simple, yet innovative solutions. Constant passion for graphic & […]

Read More

What's Hot

How Not To Shoot Sharp Pictures

Deliberately shooting Unsharp pictures…..Why? Wouldn’t it be just a little bit, well…naughty? Of course it would, which is why it’s so much fun. It’s not as though the ‘focus police’ are going to come and check to see you have correctly used your equipment ………….right? […]

Read More

Beauty Lighting for Stills and Video

Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to shoot a style that my clients see on my website or portfolio, or shoot images for a […]

Click to Watch

Taking Control of Contrast, Saturation and Sharpness

Taking Control of Contrast, Saturation and Sharpness is at the very heart of photography. When you shoot a photo on your camera one of two things happen. Either the camera saves the image as a Raw file or as a Jpeg. The fundamental difference between […]

Read More